General Liability Insurance Cost in 2026: What Small Businesses Actually Pay
Most US small businesses pay between $500 and $1,500 per year for general liability insurance, and the spread inside that range is wide. Industry, revenue, employee count, and state move the number more than carrier brand. Use the estimator below for an instant figure, then drill into the industry, state, and coverage detail.
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Typical GL ranges across 8 small-business sectors
Each row links to a deeper page covering sub-trades, common claims, and add-ons specific to that industry. Ranges reflect $1M / $2M limits at standard revenue bands.
| Industry | Annual range | Monthly range | Risk band | |
|---|---|---|---|---|
| Consultants | $400 to $900 | $33 to $75 | Low | Detail > |
| Retail (brick & mortar) | $600 to $1,400 | $50 to $117 | Medium | Detail > |
| Cleaning / janitorial | $500 to $2,000 | $42 to $167 | Medium | Detail > |
| Landscaping | $400 to $2,500 | $33 to $208 | Medium | Detail > |
| Handyman | $600 to $1,500 | $50 to $125 | Medium | Detail > |
| Restaurants | $900 to $2,200 | $75 to $183 | High | Detail > |
| Trucking (premises) | $800 to $2,500 | $67 to $208 | High | Detail > |
| Contractors (general) | $1,200 to $4,500 | $100 to $375 | High | Detail > |
Where the variance comes from
No carrier prices on a single number. Premiums are built up from a base class rate, modified by the factors below. The estimator above applies all six.
Industry / classification
Single biggest driver. A consultant pays roughly one-fifth of what a roofer pays for the same limits. Class codes determine the baseline; everything else adjusts from there.
Annual revenue
Carriers rate against revenue because revenue proxies for exposure. Doubling revenue typically lifts premium 25 to 40 percent, not in a straight line.
Number of employees
More employees, more public-facing activity, more claim opportunity. Solo operations attract a discount; crews of 10-plus attract a surcharge.
Claims history
One paid claim in the last three years usually adds 20 to 30 percent. Two or more typically push you to a non-standard market with a 50-percent-plus surcharge.
Coverage limits
$1M / $2M is the small-business standard. Stepping up to $2M / $4M typically adds 30 to 40 percent. Umbrella layers sit on top of GL and price separately.
State and ZIP
Litigation climate, jury verdicts, and population density vary by state. California, New York, and Florida cluster at the top end. Iowa, Idaho, and West Virginia at the bottom.
What the data sources say
Premium figures vary across published sources because each samples a different mix of customers and class codes. Treat them as overlapping ranges, not single facts.
Median monthly premium for small businesses across published marketplace and survey data. Sample weights toward lower-risk and home-based operations.
Published average for newly-issued small-business GL policies across major carriers. Skews higher because new customers include construction and mid-size accounts that carry heavier limits.
A reasonable mid-point for the average small business with $500K revenue, 1 to 5 employees, $1M / $2M limits, and no claims. Wide industry variance applies.
Sources: NAIC commercial-lines reports, III (Insurance Information Institute) industry data, and IRC (Insurance Research Council) studies. Figures are ranges drawn from public industry datasets. Carriers rate individually and quotes vary widely.
The seven decisions that decide your premium and your protection
Once you have a baseline number, the work moves to scope. Do you need GL or a BOP? Will your lease or a client contract dictate higher limits? Do you actually need professional liability instead, or both? Read the dedicated pages.
Eight questions buyers ask before they shop
What is the average cost of general liability insurance for a small business?+
What does general liability insurance cover?+
Is general liability insurance required by law?+
Is general liability insurance tax deductible?+
What is the difference between per-occurrence and aggregate limits?+
Is a BOP cheaper than buying GL alone?+
How can I lower my general liability premium?+
Do I need general liability or professional liability?+
If your work involves professional advice, services, or design, you may need errors & omissions (professional liability) coverage in addition to GL. We publish a separate cost guide for that at our sister site, professionalliabilityinsurancecost.com.