General Liability Insurance Cost in 2026: What Small Businesses Actually Pay
General liability insurance costs $30 to $100 per month for a typical US small business, which is $500 to $1,500 per year at the standard $1M per occurrence / $2M aggregate limits. Two published sets of premiums on policies actually sold bracket the middle of that band: Insureon reports an average of $45 a month across its small-business book, and Progressive Commercial reports a $55 monthly median for new policies. Industry, revenue, employee count, and state move your number more than carrier brand.
Monthly figures checked on the publishers' own pages on 7 September 2026: Insureon ($45 average; 22% pay under $30 a month, 41% pay $30 to $60, annual policies $265 to $3,030) and Progressive Commercial ($79 average, $55 median, new customers, 2025). Both report premiums on policies they actually sold, not quoted estimates. Industry ranges below are this site's own 2026 rating set.
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No email. No quote form.How each factor moved your estimatev
Typical GL ranges across 8 small-business sectors
Each row links to a deeper page covering sub-trades, common claims, and add-ons specific to that industry. Ranges reflect $1M / $2M limits at standard revenue bands.
| Industry | Annual range | Monthly range | Risk band | |
|---|---|---|---|---|
| Consultants | $400 to $900 | $33 to $75 | Low | Detail > |
| Retail (brick & mortar) | $600 to $1,400 | $50 to $117 | Medium | Detail > |
| Cleaning / janitorial | $500 to $2,000 | $42 to $167 | Medium | Detail > |
| Landscaping | $400 to $2,500 | $33 to $208 | Medium | Detail > |
| Handyman | $600 to $1,500 | $50 to $125 | Medium | Detail > |
| Restaurants | $900 to $2,200 | $75 to $183 | High | Detail > |
| Trucking (premises) | $800 to $2,500 | $67 to $208 | High | Detail > |
| Contractors (general) | $1,200 to $4,500 | $100 to $375 | High | Detail > |
Where the variance comes from
No carrier prices on a single number. Premiums are built up from a base class rate, modified by the factors below. The estimator above applies all six.
Industry / classification
Single biggest driver. A consultant pays roughly one-fifth of what a roofer pays for the same limits. Class codes determine the baseline; everything else adjusts from there.
Annual revenue
Carriers rate against revenue because revenue proxies for exposure. Doubling revenue typically lifts premium 25 to 40 percent, not in a straight line.
Number of employees
More employees, more public-facing activity, more claim opportunity. Solo operations attract a discount; crews of 10-plus attract a surcharge.
Claims history
One paid claim in the last three years usually adds 20 to 30 percent. Two or more typically push you to a non-standard market with a 50-percent-plus surcharge.
Coverage limits
$1M / $2M is the small-business standard. Stepping up to $2M / $4M typically adds 30 to 40 percent. Umbrella layers sit on top of GL and price separately.
State and ZIP
Litigation climate, jury verdicts, and population density vary by state. California, New York, and Florida cluster at the top end. Iowa, Idaho, and West Virginia at the bottom.
What the data sources say
Premium figures vary across published sources because each samples a different mix of customers and class codes. Treat them as overlapping ranges, not single facts.
Insureon's average monthly premium for its small-business customers at $1M / $2M limits. Sample weights toward lower-risk and home-based operations.
Progressive Commercial's average monthly premium for newly-issued small-business GL policies (median $55). Skews higher because new customers include construction and mid-size accounts that carry heavier limits.
A reasonable mid-point for the average small business with $500K revenue, 1 to 5 employees, $1M / $2M limits, and no claims. Wide industry variance applies.
Sources: published small-business insurance marketplace and carrier cost data, including Insureon (average monthly premium, 2026), Progressive Commercial (new-policy average, 2025), and The Hartford. Industry-level context from the Insurance Information Institute (III). Figures are ranges; carriers rate individually and quotes vary widely.
The seven decisions that decide your premium and your protection
Once you have a baseline number, the work moves to scope. Do you need GL or a BOP? Will your lease or a client contract dictate higher limits? Do you actually need professional liability instead, or both? Read the dedicated pages.
Nine questions buyers ask before they shop
How much is general liability insurance per month?+
What is the average cost of general liability insurance for a small business?+
What does general liability insurance cover?+
Is general liability insurance required by law?+
Is general liability insurance tax deductible?+
What is the difference between per-occurrence and aggregate limits?+
Is a BOP cheaper than buying GL alone?+
How can I lower my general liability premium?+
Do I need general liability or professional liability?+
If your work involves professional advice, services, or design, you may need errors & omissions (professional liability) coverage in addition to GL. We publish a separate cost guide for that at our sister site, professionalliabilityinsurancecost.com.